Jamie Lambert: Director -
FH Lambert Ltd
"In our area of expertise, it is
hard to show
customers the services we provide without inviting them to our facility
to witness them first hand. As our prospective clients are based
all around the world, this is not always convient for them. The video
assists us by giving them a chance to see our skilled craftsman working
in our factory from the comfort of their own office."
Company Director Jamie Lambert had been charged with relaunching the
company website following expansion into musical instrument repair.
They took an in-house approach to their marketing and web-design, but
wanted a showpiece video at its centre. In particular they wanted to
show the new machinery and techniques they had acquired which were
unique to their business.
Adjustable sent a production team to visit FH Lambert's factory to
discuss with Jamie his company's needs and the video's possibilities.
The team suggested that a video with a voice-over of 5 minutes in
length would be ideal for his web and DVD based promotion.
The Adjustable team also took the opportunity to perform a risk
assessment and investigated the practicalities of what could be
captured in a high risk, fast moving industrial environment. Test
footage was gathered to assess the technical implications of shooting
the specialist processes used by FH Lambert.
In order to capture the full range of services FH Lambert provided,
Adjustable shot on four separate days spread over a period of a few
weeks. Most of the complicated shots were done on the first two days,
Adjustable wrote a script for the video that complimented FH Lambert's
other marketing materials. Close contact was maintained throughout the
post-production stage, providing opportunities for the client to review
progress and to give us feedback that ensured the final video was
tailored exactly to their requirement.
Towards the end of post-production, FH Lambert signed a major deal with
Buffet Crampon to perform all their warranty instrument repairs. As a
result, Adjustable was required to make changes to the video, in order
to accommodate this new facet of their business. The team was able to
incorporate new video and voice-over material into the work seamlessly,
shortly before completion.
Adjustable delivered the final production in three formats - DVD-R,
Windows Media Video (WMV) and Apple QuickTime. We encoded the WMV files
at three bit rates allowing users of low bandwidth Internet connections
to enjoy the video. We also assisted the client in incorporating the
video into their website, providing HTML code that launched the videos
on all of the popular browsers. Adjustable also provided a variant of
the DVD-R that played on a loop for use at exhibitions.
View the final production in
context at: www.fhlambert.com